Vilner Custom Studio Takes on the Smart ForTwo

You may or may not like Vilner's aesthetic proposals, but you’ll have to agree that Bulgarian studio is a very good example of what a company from a relatively small country with no background in its niche can achieve with some hard work and smart yet efficient marketing tactics. You see, instead of focusing on the local market and waiting for someone to discover the firm’s products, over the past year or so Vilner has been aggressively promoting every tune it has worked on. We don’t know if this strategy has translated into an overseas income, but it has put the company on the map, and that’s something worth noting.

In this latest tune, Vilner crafted a bespoke Smart ForTwo for one of its local customers. The Lilliputian two-door model received extensive styling modifications built around a square motive that is visible inside and out. On the outside, the ForTwo gains a colorful wrap that includes a chrome finish at the back and orange wheels, while the interior has been completely reworked featuring new and more luxurious materials throughout. Follow the jump for more pictures as well as a video from the build.

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So this is Music Nowadays: Apparatjik and Smart Collaborate with a Disco Ball Smart ForTwo [with Video]

When I say, “Apparatjik,” you say, “Gesundheit”. Why? Because no doubt you, like me, had not even heard of these guys until today. Apparatjik are an electro band from Europe that describes their music as, no joke, “combat-disco”. Oh how I wish I was making this up. Anyways, for the band’s latest art-exhibition-cum-live-show Smart – yes, the same one that makes those piddling little city cars – took one of their ForTwo EV’s and covered it with a mosaic of mirrors.

I guess it must be artsy or something. As Michael Fischer, a spokesperson for Smart and someone who probably understands Appartjik about as well as you or I, explains:

“It’s not their approach to deliver a perfect piece of art or a perfect piece of music. It’s a very conceptual project. It’s not like a regular band. They play in a cube.”

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Ford CEO Alan Mulally Believes Fiat 500 Won’t Succeed in the USA

There’s been a lot of hype surrounding the U.S. launch of the Fiat 500, with many predicting a commercial success for the Italian mini even before it landed on this side of the Atlantic. However, there’s one industry executive that doesn’t believe in Fiat’s retro-penned hatchback. We’re talking about Ford CEO Alan Mulally. When asked about the market prospects of the Fiat 500 in the United States in an interview with Italian-language news magazine Panorama, Mulally said: "I do not see large market in the U.S.A. for a smaller car than the Fiesta. Those that tried failed.”

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New Smart ForSpeed Concept Hints at a New Look for Next ForTwo and ForFour

At next week's Geneva Motor Show, Smart will reveal a new concept model called the ForSpeed that signals a new design direction and hints at future products from Daimler's small car brand. The ForSpeed is a zero-emissions roadster model with a unique look that is powered by an electric motor.

In a similar fashion to Smart's 2001 Crossblade that was produced in a limited run of 2,000 units, the ForSpeed has no roof or side windows and it features a low wind deflector instead of a windscreen. However, unlike the Crossblade, the ForSpeed does get a pair of doors as well a fabric tonneau cover for weather protection.

While Smart has no immediate plans to produce the ForSpeed, key styling elements such as the headlamp and tail lamp designs with the outer rings illuminated by a LEDs as well as the more prominent front grille, will be carried over to future products including the next ForTwo series and the new five-door ForFour as the company plans to create a more distinct look for its cars to better compete with the Fiat 500 and the Mini.

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Smart Roadster Concept Heading to 2011 Geneva Motor Show

Remember the patent designs of a topless, two-seat Smart model that we first showed you back in December, 2010? Well, according to Carscoop sources, the drawings are of a concept speedster model that will make its world premiere at the upcoming Geneva Motor Show on March 1.

We also learned the concept is powered by a rear-mounted electric motor driving the rear wheels, and that while Smart's parent company Mercedes-Benz has no plans to create a production version of the speedster-like model, key styling cues such as the headlamp and grille designs will pass on to the next generation Smart cars like the new Fortwo and the upcoming 5-door variant.

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Mercedes-Benz Patents Designs of Smart Roadster Model

Back in 2001 at the Geneva Motor Show, Smart introduced a quirky roadster concept with no doors, no roof and no windscreen called the Crossblade. The Fortwo Cabrio-based concept eventually went into a limited series production the following year with Smart offering a total of 2,000 cars.

Fast-forward to today, and Smart appears to be readying a spiritual successor to the Crossblade as the firm's parent company Mercedes-Benz has trademarked these designs drawings of a two-seater roadster model.

Unlike the original Crossblade, which came without doors featuring instead steel safety bars at passenger shoulder height that swing upwards with the help of a gas-operated struts, the roadster model seen in these pictures gets a conventional set of doors. It also features a larger wind deflector surrounding the driver and passenger as well as Smart's trademark Tridion Safety Cell - albeit redesigned to look like separate safety bars.

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All-Electric Smart Fortwo Joins Hertz Fleet

Mainstream American consumers may not be willing to cough up tens of thousands of dollars to buy new electric vehicles just yet, but they may be tempted to rent one. The Hertz Corp. and Smart USA today announced a joint partnership to bring the all-electric version of the Fortwo mini to Connect by Hertz car sharing and Hertz Rent A Car locations in New York, Washington, DC, and San Francisco.

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Car Spotting: Ferrari Fortwo makes Aston's iQ look like a Work of Art

If anything else, you can't blame Smart Fortwo owners for not having a sense of humor. Snagged on the streets of London by Carscoop reader Rob J., the Smart-tuned-into-Ferrari Fortwo comes with all the latest advancements in aerodynamic technology such as the individual, F1 style front and rear spoilers that keep the car firmly on the ground, even when people pass by and sneeze. Intrigued? Run through the jump for more tantalizing pics.

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2010 LA Design Challenge ends with a Tie: Cadillac and Smart Declared Winners

This year's Los Angeles Design Challenge ended with a tie, as judges, after much deliberation, declared two winners: the Cadillac Aera and smart 454 WWT. The challenge was to envision a four passenger car tipping the scales under 1,000 lbs (454 kg).

"Deciding this year's Design Challenge winner was a tremendously difficult decision as the quality of entries has increased throughout the years", agreed the Design Los Angeles judges. "This year's winners - the Cadillac Aera and the smart 454 WWT - offer two very different visions of the 1,000 lb. Car, yet are equally as amazing. They are both very expressive of their brand; GM is art and science and smart is playful and fun".

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How Cute: Smart Fortwo Says Hello Kitty to U.S. Buyers with Special Wraps

Hopefully, most of our readers will agree that a Smart Fortwo is a far more suitable candidate for a 'Hello Kitty' makeover than a Ferrari 360 Modena [weep here]. Furthermore, unlike the custom Modena, the Fortwo Hello Kitty is an officially licensed product as Smart's US distributor, Penske Automotive and Sanrio, the owner of the 'Hello Kitty' brand, signed an agreement to add a series of car wrap designs featuring the popular feline to the carmaker's vehicle customization program.

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LA Auto Show Design Contest Part 2: Mercedes, Nissan, Smart, Toyota and Volvo Concepts

Here's our second part on the 2010 Los Angeles Auto Show's "Design Challenge" with futuristic-looking lightweight concept models from Mercedes, Nissan, Smart, Toyota and Volvo. For the first group of concept studies, click here to check out our previous post.

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Smart Teases New Four-Door Model for USA, and yes, it's a Nissan Micra in Disguise...

In what could be seen as a rather desperate move to keep the troubled Smart brand alive and kicking in the United States, parent company Mercedes-Benz has announced that it has teamed up with Nissan to launch a Toyota Yaris-sized five-door hatchback on the market in the fourth quarter of 2011.

"The new vehicle will expand smart USA's product lineup, offering five-seat capacity while maintaining the core principles of efficiency and conservation," said Smart USA President Jill Lajdziak.

The company said the B-segment car is to be sold solely in the United States and will be based on vehicle architecture from Nissan, without getting into any more details. However, the maker of the tiny Fortwo released two teaser sketches of the car, clearly depicting Nissan's latest Micra supermini with a Smart-like fascia, headlights, tail lamps and detailing.

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MBTech Shows Off Plug-In Hybrid Pickup Concept at IAA Show in Hannover

Daimler subsidiary MBTech has presented a 1:1 scale model of its Reporter concept study at the 63rd IAA Commercial Vehicles Show in Hannover. The four-seater plug in hybrid pickup truck with the Smart Fortwo-esque fascia was designed in just six months using CAD and digital prototyping.

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The Smallest Smart Ever: Electric 'escooter' Uncovered before Paris Show

Previewing a possible expansion to the world of two wheels in the very near future, Daimler's Smart division will showcase a scooter concept at next week's Paris motor show. Seen here for the first time in the flesh, the purely electrically driven 'escooter' uses a 48-volt lithium-ion battery pack placed behind the paneling in the foot area and is capable of traveling up to 100 kilometers (over 60 miles) on a single charge.

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Smart to Debut Plug-in Electric Scooter Concept at the Paris Show

Last we checked, Daimler's Smart unit was only in the business of making tiny city cars (well, aside from the short-lived Fourfour), but that may soon change as the company which was founded by the late Nicolas Hayek of Swatch fame is looking into the possibility of adding an electric scooter to its lineup to broaden its reach and increase sales.

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Smart Sales Collapsing, Brand Learns Importance of Marketing

Numbers for Smart's Lilliputian Fortwo are dismal here in the States: from 24,600 units in 2008, sales dipped to 14,600 cars in 2009 and are 60% down to date this year. Furthermore, only 8.1% of metro New York buyers would return to the brand, while San Francisco is marginally better at 19.8%. With virtually no marketing (that I can see), a transmission with quirks that have to be explained, and a $14,000 price tag, something clearly has to be done to rectify the misperceived city car brand.Read more »

Smart Commemorates 10 Years of UK Sales with Special Edition Fortwo

In celebration of 10 years of sales in the UK, Smart is launching a new exclusive model called the Fortwo "gb-10" edition, of which only 100 will be produced for the local market. The mix of models consists of 50 gasoline engine coupes, 10 gasoline cabrios, 30 diesel coupes and 10 diesel cabrios.

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For-Two-Play: Smart Tank Ready for Combat

For those that find the standard Smart ForTwo too cute and feminine for their tastes, there's this awesome creation; a tanked-out version of Mercedes-Benz's Lilliputian sub³compact. Add a rotating turret with a built in projectile launcher and are you all set for combat. Too bad we don't have the 'Full Monty' on the car and its creator.

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