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Friday, June 3, 2011

Jessica Biel Stars in New Darren Aronofsky-Directed Revlon Commercial

When we heard Darren Aronofsky was directing a Revlon commercial, we could only imagine the possibilities. Would it be a one-minute exposé on the human condition? Would we be subjected to an overdose a la 'Requiem for a Dream' or a triumphant 'Wrestler'-like story? Would it even make sense? Unfortunately, the ad seems to be like any other straightforward makeup commercial, just with a bit of an artsy twist.



Shot entirely in black and white, the 60-second spot stars actress Jessica Biel along with singer/rapper/producer Pharrell Williams, who also composed the music in the commercial. The ad begins with Biel in a black dress sitting on the bed of some high-end hotel as Pharrell walks down a long, dark hallway. Eventually, she puts on her Revlon Grow Luscious Plumping Mascara, which includes the requisite close-up on the label, as Pharrell steps into the hotel room.


The actress is applying her Revlon Grow Luscious Plumping Mascara in preparation for what looks to be a formal affair as a suited up Pharrell makes his way to her bedroom.



This all takes place while the hip-hop star’s song “You Got Me” plays. “It was like shooting a movie. It was so creative,” the actress told The Hollywood Reporter of the commercial.


As for if she’s keeping tabs on her ex Justin Timberlake, she played a little coy when asked if she’d seen his new Saturday Night Live digital short. “I was at a wedding,” she answered. “I’ll have to Google it.”



While Jessica dodged questions about her ex, Justin candidly chatted about the actress to Vanity Fair Magazine. He said of Jessica:



“In my 30 years, she is the most special person, O.K.? … I don’t want to say much more, because I have to protect things that are dear to me—for instance, her.”