A report from Autonews says Chrysler will be carpet-bombing car lots with up to 25 new models for its four sub-brands by 2013, up from 17. If new versions of the Dakota/Nitro/Viper don't appear, that number will be cut to 22. This still means that the littlest of the Detroit Three will be taking a huge step, challenging both its sales and marketing people with moving a lot of product.
Analysts and dealers seem to think that the leap in "fresh faces on the lot" may appear to be taking off more than the company chew. Not all seem to agree, however, with at least one general manager ready to jump in with both feet: "We're in desperate need of new product...I don't think that there's any number that would scare me away." That's the kind of Don Ready attitude that should make people excited about what Chrysler will be up to in the next few years.
