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You see, the Japanese company has set its sights on claiming two special records at the Goodwood Festival of Speed that takes place in Britain on 1-3 July with the aforementioned models.
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And while GM is betting on the introduction of a slightly lower priced base model as well as the extended availability of the Volt in all 50 states to win this battle, Nissan is counting on increasing output to ease customer delays after production was disrupted by the Japan’s earthquake and tsunami on March 11.
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Believe it or not, it’s a fierce neck-to-neck sales battle so far in 2011 with only 17 cars separating the Leaf from the Volt. Nissan has delivered 2,184 examples of the pure-electric Leaf from January to the end of May, while GM has sold 2,167 units of Chevrolet’s extended range electric vehicle in the same period.
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In a statement that Nissan issued before its annual meeting on June 29, average salary, including bonuses, for 14 executives was 126 million yen, or $ 1.6 million. In comparison, Toyota paid its 38 directors and auditors an average of about 41 million yen per executive.
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The result is a funny commercial in which people have to put up with gas-powered alarm-clocks, microwave ovens, computers and many more appliances. Even the Chevrolet Volt becomes a subject of joke for being a gas-electric hybrid. But we can't help but wonder: isn't Nissan's approach a little hypocritical? It's not like their range includes electric cars alone...
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Fortunately, one of the many witnesses of the event caught Clarkson and James May trying to find an outlet to plug for the Leaf on camera. The two TV hosts were filming a test drive with the Nissan Leaf and the Peugeot iOn for the next episode of the show. After looking for outlets in the park, the crew eventually plugged the Leaf in at the UK's University of Lincoln.
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The two-sided Smokeboard was created by the Japanese firm’s advertising partner TBWA\Chiat\Day, which is the American division of the advertising agency TBWA Worldwide.
On one side, the billboard features an actual working tailpipe that emits fumes into the air (with the agency stressing the fact that the exhaust is environmentally friendly…) and a headline that reads, “The auto show has over 1,000 of these”. On the other side, there’s a photo of the Leaf and a caption that says “But only one 100% electric, zero-tailpipe Nissan Leaf”. Check out the ad in action in the clip after the jump.
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Since both cars are fitted as standard with electronic stability control systems, they also qualified as winners of Top Safety Pick, the Institute's award for state-of-the-art crash protection.
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With this in mind, the Japanese carmaker developed a purpose-built prototype racer loosely based on the production Leaf that will receive its first public outing at the 2011 New York International Auto Show . Compared to the production model, the Lead NISMO RC (for Racing Competition), does away with the rear doors, rear seat, trunk, audio system, navigation, carpeting and other amenities, while gaining a mid-ship location for the battery pack, electric motor and inverter.
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The Esflow makes use of the same EV technology found on Nissan's first Zero Emission production vehicle, the all-electric Leaf. The concept behind the....concept is that driving efficiently and environmentally should be entertaining as well. The car aims to be the driving enthusiasts choice by blending electric power, dramatic styling and sporting qualities.
In Nissan's case, trip transparency is provided by a handy-dandy system called CARWING. The program gives drivers a bucket o'information ranging from travel time to electricity consumption and "average energy economy" on daily, weekly, monthly or annual scales.
You can also compete with other owners for best efficiency levels (Bronze, Silver, Gold, and Platinum) thanks to some in-car "gaming". Thanks to MyNissanLeaf member gudy, we've got some screen shots of what the program looks like and some of the info available.
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The Prime Minister of Portugal, Jose Socrates, has become the first head of state in the world to adopt an all-electric vehicle for official matters. On Wednesday, Portugal received delivery of the first 10 Nissan Leaf EVs to be offered in Europe, as recognition of the country's pioneering work in the electric mobility field with the MOBI.E Programme. One of those cars landing in the hands of Mr. Socrates, who will now travel exclusively by Electric Car (it was not disclosed if the Leaf would be the only EV in the fleet) for his official travels around the capital city of Portugal, Lisbon.
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Nowadays, the appearance of all-electric and extended range hybrid electric cars in showrooms has forced [ahem...] the U.S. Environmental Protection Agency (EPA) to embrace a new method to measure the energy consumption of alternative fuel vehicles called MPGe (Miles Per Gallon Equivalent).
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The electric vehicle market in Japan is now burgeoning. Once the mainstay of small independents building low speed, short range Neighborhood Electric Vehicles (NEVs), major manufacturers including Nissan, Mitsubishi and Subaru are now hopping on the EV train in the hopes of raking in some greenie revenue.
With its U.S. launch mere weeks away, Nissan already has 6,000 orders in Japan and a further 20,000 in the United States for its lithium-ion powered Leaf EV. The automaker has so many orders, in fact, that they won’t be taking any more.
As you would expect, Nissan Chief Operating Office Toshiyuki Shiga is one happy man: "We believe this will be the beginning of the new era for the world's automobile industry, as well as a sustainable low-carbon society.”
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The base price in Japan has been set at 3,764,250 yen (US $45,000 at today’s exchange rates), with the consumption tax included. That’s a lot of money, but, fortunately for the Japanese, the EV is eligible for a 780,000-Yen government incentive, which brings down the cost to 2,984,250 yen or US $35,677.
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