Chrysler’s Ram Truck Brand to Debut New ‘Guts. Glory. Ram.’ Tagline

Following in the footsteps of its sister brands Dodge, Chrysler and Jeep, the Chrysler LLC Group’s Ram Truck division is relaunching its marketing strategy with a new tag line that will make its official debut during this weekend’s TV broadcast of the Kentucky Derby racing event, which the company is an official sponsor.

The firm’s new motto is ‘Guts. Glory. Ram’ and according to the Auburn Hills-based group, it pays homage to the history of Ram Truck Brand and “represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck”.

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Hennessey’s Tire-Shredding HPE500 Supercharged Ram Truck on Film

The tuners over at Hennessey Performance have always had a thing for boosting anything that rides on four wheels. More recently, the Texas-based tuning firm applied its technical wizardry on the Ram Truck. The result is the Hennessey HPE500 Supercharged Ram, which as implied by its name, features a supercharged version of the Chrysler Group’s 5.7-liter Hemi V8 producing 505-horsepower at 5,400 rpm.

The tune include numerous standard upgrades such as a sport exhaust and Hennessey embroidered seats, along with various optional parts like different alloy wheel and tire combos and suspension systems. While we’re waiting for Hennessey to pit the HPE500 Supercharged Ram against a stock Nissan GT-R or a Porsche 911 Turbo, you can watch the powerful pickup truck in some tire shredding action in the video after the break.

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Ram Goes Big, Really Big with New Long-Hauler Concept Truck

The Chrysler Group claims, “they don’t get much bigger” than its new Ram Long-Hauler Concept truck and at a whopping 24 feet (about 7.3 meters) long, who can blame them? Based on a Class 5 Ram 5500 Chassis Cab, the monstrous Long Hauler rides on an extended wheelbase measuring 197.4-in. (5,014mm) in length, which is more than enough to fit a Mercedes-Benz E-Class (191.7-in)!

The concept truck is also 79.1 inches tall and tips the scales at an environmentally…unfriendly 9,300 lbs (4,218 kg), or close to 2.5-times as much as a Mercedes-Benz E350 sedan. Ram says the Long-Hauler has a maximum Gross Combined Weight Rating of 37,500 lbs (16,783 kg).

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Ram Unveils New 1500 Express Pickup Truck for Younger, First-Time Buyers

Ram's new version of the 1500 pickup truck, formerly known under the code name the “Adventurer”, has finally received an official designation. The Ram 1500 Express targets younger customers and first-time buyers and comes with a starting price of $23,830 (€16,677), including a $975 destination charge.

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New Ram Cargo Van is a 2012 Dodge Caravan for the Pro

The Chrysler Group’s Ram Truck division has lifted the wraps off its latest offering, the new Cargo Van or simply Ram C/V, which is nothing more than a 2012 Dodge Caravan in LCV guise with solid panels in the place of the rear windows and a flat load area.

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America's Top 10 Selling Vehicles in 2010

The U.S. auto sales numbers for 2010 are out and once again, Ford's F-Series pickup truck has been crowned the best-selling vehicle of the year, a title which it has held for 34 years in a row. According to Autodata Corp., the Dearborn-based brand moved 528,349 units of its F-150 light-duty and F-250, F-350 and F-450 heavy-duty trucks in 2010, recording an impressive increase of 27,7 per cent over 2009.

The Chevrolet Silverado took second place with 370,135 units, or some 158,000 less than the F-Series. Sales of GM's pickup truck were up 16,9 per cent from the previous year.

Despite Toyota's recall debacle, the Camry finished third overall earning the title of the best-selling passenger car in the States with 327,804 units, posting an 8.1 per cent drop from 2009. The Honda Accord and Toyota Corolla followed in fourth and fifth positions respectively.

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Triple Recall for Dodge Affects Over 144,000 Journey and Ram Vehicles

The Chrysler Group is recalling certain Dodge Journey crossovers and Ram trucks in three separate actions to repair defective steering wheels, airbags and noisy rear axles.

The largest of Chrysler's recalls involves 65,180 Dodge Journey vehicles manufactured from November 1, 2007, through September 7, 2008. According to a posting on the National Highway Traffic Safety Administration [NHTSA], the wires within the front door wire harnesses may fatigue and break. If this happens, the side-impact sensors may not work resulting in inoperative side airbags. Chrysler said it will replace the left and right door wiring harnesses free of charge.

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Chrysler and Dodge to Recall More than 26,000 Vehicles in the U.S.

A new recall announced by the Chrysler Group will affect 26,397 owners of Chrysler and Dodge brand vehicles in the USA. The recall includes certain 2010MY Chrysler 300 and Sebring, and Dodge Charger, Avenger, Challenger and Journey, and some 2011MY Ram pickup trucks, because a power steering pressure hose may leak fluid onto a hot engine and cause a fire.

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