1.Lady GagaAge 25
$90 million
Sometimes it pays to be weird. The Queen Monster grossed $170 million on 137 shows in 22 countries over the past 12 months and has sold an estimated 15 million albums worldwide. No surprise that advertisers want a piece: endorsement deals include Polaroid, Virgin Mobile, Monster Cable, Viva Glam and PlentyOfFish.com. A Russian billionaire reportedly paid $1 million to appear in her "Alejandro" video.
2.Justin BieberAge 17
$53 million
Though he may not know where Germany is, the cherubic crooner has attained international superstardom: his new album My Life 2.0 quickly attained platinum status, his concert movie Never Say Never grossed $100 million globally and Bieber's live shows around the world bring in $600,000 in gross ticket sales per night. The music video for Bieber's hit song "Baby" has been viewed a YouTube record 500 million times.
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3.LeBron JamesAge 26
$48 million
James' reputation took a hit last summer when he announced he was leaving the Cleveland Cavaliers for the Miami Heat on a national televised special dubbed "The Decision." His negative Q score soared 77%. Despite the animosity, James continues to be a hot ticket. His jersey was the NBA's best seller this season and he has the No. 1 basketball shoe on the market. In April, James partnered with Fenway Sports Group to manage his business interests. As part of the deal James received a very small stake in the FSG-owned soccer club Liverpool.